DESIGN. TRAVEL. STYLE.

We create original digital content for brands with a focus on design, travel & style.


DIGITAL FIRST.

We specialize in helping small brands bring their vision to life in the digital first world.


PRETTY IS EASY.

We know that beautiful design doesn't matter if it doesn't serve your business needs or GOALS.


Our founder and creative director Carrie Lyman has spent almost a decade working for brands in-house and understands the struggle many brands have working with traditional agencies. 

We want your content to be beautiful but we also understand that the business side is just as important. We understand merchandising, marketing and making design work for your brand.


about carrie - founder & creative director

The Lyman Creative Group was founded in 2015 by Carrie Lyman as a creative outlet for her love of all things design, travel & style.

Carrie Lyman has almost a decade of experience working as an art director + designer in New York City. After graduating from Syracuse University she started her career working for J.Crew but really fell in love with fashion and digital design while working as part of the creative team at Bloomingdale's. She later went on to join Henri Bendel as the digital design lead helping them relaunch their website onto Demandware.

After taking a break to backpack through Southeast Asia and launch her travel blog Look at the World Around You, she joined the team at David Yurman where she worked until wanderlust overtook her again. She spent three months traveling through Central & South America before returning to New York City to concentrate her focus on growing the Lyman Creative Group and her two newest endeavors Little Map Book and Jane Wayfarer.